Effective Date: 1 November 2025

1. Introduction

Yellow Marigold ("we", "us", "our") is a brand name used by Butterfry Hospitality LLP, incorporated pursuant to Section 12(1) of the Limited Liability Partnership Act, 2008, having its registered office at Flat No. 34, Curzon Road, Doon International School, Dehradun, Uttarakhand – 248001.

We are committed to protecting your personal information and ensuring you enjoy a safe and positive experience when using our website (www.yellowmarigold.in, the "Site") and when interacting with our services.

This Privacy Policy explains how we collect, store, use, disclose and protect your personal data, and your rights in respect of that data.

Please read this Policy before using the Site or submitting any personal information. Your use of the Site signifies your acceptance of this Policy.

2. Information We Collect

2.1 Personal Information You Provide

We collect information you voluntarily provide when you create an account, place an order, subscribe to our newsletter, participate in surveys or promotions, contact customer service, or otherwise interact with us. This may include:

• Name, billing and shipping address, email address, phone/mobile number.
• Payment method data (card, net banking, UPI) and transaction history.
• Order history and product preferences.
• Communication preferences and marketing opt-ins or opt-outs.
• Account login information.
• Any other information you choose to provide.

2.2 Usage, Technical & Device Information

When you visit or interact with the Site, we collect certain technical and usage information automatically, including:

• IP address, browser type and version, operating system and device type.
• Referral URLs, pages visited, time spent and click-through paths.
• Cookies, web beacons, pixels and other tracking technologies.
• Log files and other similar data.

2.3 Other Sources

We may also collect information from third-party services (such as social media login providers or analytics partners) and publicly available sources, where permitted by law, to enhance and maintain our records.

3. How We Use Your Information

We use your personal data for the following purposes:

• To process and fulfil your orders, including shipping, delivery, payments, refunds and exchanges.
• To register your account, manage your profile and maintain our records.
• To provide customer support, respond to queries and handle complaints.
• To send transactional communications (such as order confirmations and updates) and, where you have given consent, marketing messages about our products, offers, events and promotions.
• To personalise and improve your experience with the Site, including recommending products and remembering your preferences.
• To monitor, secure and improve the Site and our operations, including fraud detection, analytics, performance monitoring and system integrity.
• To comply with legal obligations, enforce our terms, protect our rights, investigate misuse, and detect or prevent fraud or security incidents.
• To facilitate business transitions such as reorganisations, mergers or acquisitions where your personal data may be transferred as part of a business asset.

4. Legal Basis for Processing (Where Applicable)

Where required under applicable law, including the Information Technology Act and applicable data protection rules, we process your personal data based on one or more of the following legal bases:

• Performance of a contract — to fulfil your orders and provide requested products or services.
• Legitimate interests — including business operations, fraud prevention, site security and improving our services, provided your rights are not overridden.
• Your consent — where you have expressly agreed, such as receiving marketing communications.
• Compliance with legal obligations — where we are required to process or retain information under applicable law.

5. Sharing, Disclosure & Transfer of Information

5.1 Service Providers

We share your personal data with trusted third-party service providers that help us operate our business, including payment processors, logistics and courier companies, IT and hosting providers, analytics and advertising partners, marketing service providers and customer support platforms.

These third parties are authorised to use your personal data only as necessary to perform services on our behalf and are required to keep your information secure.

5.2 Legal and Safety Purposes

We may disclose your personal information where required by law, regulation, legal process, governmental request or litigation, or where necessary to protect our rights, property, safety or those of others.

5.3 Business Transfers

In the event of a merger, acquisition, sale of assets or other business transfer, your personal data may be transferred to another entity as part of that transaction. Where appropriate, we will notify you through the Site or by email.

5.4 International Transfers

If your personal data is transferred or accessed outside India, we will ensure appropriate safeguards are in place, including contractual protections and compliance with applicable data protection laws.

5.5 We Do Not Sell Your Personal Data

We do not sell your personal data for marketing or any other purposes to unaffiliated third parties.

6. Cookies & Tracking Technologies

Our Site uses cookies, pixels and other tracking technologies to collect and analyse usage information, improve Site performance, personalise your experience and support our marketing activities.

You may choose to disable or block cookies through your browser settings. However, doing so may limit certain functionality and features of the Site.

7. Data Retention & Deletion

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including order processing, customer service, legal compliance and dispute resolution, or as otherwise required by applicable law.

When your personal data is no longer required, we securely delete or anonymise it in accordance with applicable legal and operational requirements.

8. Your Rights & Choices

You have certain rights regarding your personal data, including (where applicable):

• The right to access the personal data we hold about you.
• The right to request correction or update of inaccurate or incomplete personal data.
• The right to request deletion or anonymisation of your personal data, subject to legal or contractual requirements.
• The right to object to or restrict our processing of your personal data for certain purposes, such as direct marketing.
• The right to withdraw your consent where processing is based on consent, including marketing communications.
• The right to lodge a complaint with the applicable data protection authority.

To exercise any of these rights or for questions regarding how we handle your personal information, please contact us using the details provided in Section 11.

9. Children's Privacy

Our Site and services are not intended for use by children under the age of 18 years.

We do not knowingly collect personal information from children under the age of 18. If you become aware that a child has provided us with personal information, please contact us immediately and we will take appropriate steps to delete such information.

10. Data Security

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, misuse, alteration, disclosure or destruction.

However, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

11. Contact Information

If you have any questions about this Privacy Policy, wish to access or correct your personal data, or would like to withdraw your consent, please contact us at:

Butterfry Hospitality LLP

Registered Office:
Flat No. 34, Curzon Road,
Doon International School,
Dehradun, Uttarakhand – 248001

Office Address:
5/3 Cross Road,
Dehradun, Uttarakhand – 248001

Email: hello@yellowmarigold.in
Phone: +91 90846 60243

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page together with a revised Effective Date.

Your continued use of the Site after any changes are published constitutes your acceptance of the then-current version of this Privacy Policy. We encourage you to review this page periodically to stay informed about how we protect your information.